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It will spring up in the growing neighborhood of Castleberry Hills in downtown Atlanta - within walking distance of the stadium. The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE). “Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.” “Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, SVP Global Hotel Business Development for Hard Rock Hotels.
The new collection of music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create, Hard Rock said in a press release.
In February 2020, Reverb will enter the Atlanta market with its first property, next to the Mercedes-Benz Stadium. Hard Rock International’s entry into the select service hotel category has been dubbed Reverb by Hard. SEE IT: PWRHAUS plays Holocene, 1001 SE Morrison St., with Cat Hoch, BRUMES and Radiation City DJs, on Wednesday, May 18. In all, the addition of an eight-piece band will fortify the melancholy fans have come to love, but the enigmatic frontman is still the…well, star. This offering particularly recalls the downtempo aesthetic of schmaltzy '70s-'80s piano men Ambrosia, or a "When Doves Cry" 45 played at 33 rpm. On this new self-titled EP, Star's soft and gorgeously vulnerable voice still sits comfortably in an intentionally clouded cushion of swirly echo and simplistic melody, set to a pace that makes Beach House seem like Donna Summer. Like Merritt, Star's single-minded topical choices could easily wear thin after even one LP, but the sincerity that shines through the fog keeps it from getting stale. The PWRHAUS backstory begins with 2011's anonymous vanity project To My Long Lost Love exploding into (minor) overnight popularity after Robin Pecknold of Fleet Foxes included the LP in a list of his favorite albums from that year, crediting it to "an unknown Portland musician." Since being ID'd and forced into the limelight, frontman Tonality Star-in voice and presence, a kind of a cross between Karen Carpenter, Stephin Merritt and Genesis P-Orridge-has added a backing band to churn out the misty, reverb-drenched soul balladry that pulled him out of obscurity.
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